Q. What is QUALITATIVE RESEARCH?

Answer

Qualitative research is generally based on interviews, case studies, and observation.  It often focuses more on opinion and interpretation, not statistical data.  Look for words such as case studies, interviews, ethnography and observation to find qualitative research in journals and books.

  • Last Updated Dec 08, 2014
  • Views 48
  • Answered By Cathy Outten

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